For most people, family Christmas photos include itchy sweaters, maybe a mall Santa’s lap, and finding the one picture where your mom’s eyes aren’t closed. Then there’s Jennifer Lopez, whose family headlines the new Coach holiday campaign in a chic new spread. Titled “Holiday Is Where You Find It,” J.Lo poses alongside her mother, Guadalupe Rodriguez, and her two children, twins Max and Emme Muñiz.
Lopez sports the Holiday Cityscape Intarsia Sweater that reads “New York City” and leather Beat Shoulder bag for the campaign. Lopez, Rodriguez, and the 12-year-old twins take selfies and hang tinsel in the outdoor winter wonderland. Emme, who became an author this year, wears a pastel pink shearling jacket and denim. Max opts for a dark leather jacket and Rodriguez wears a cream-colored knit turtleneck. J.Lo shared footage of the campaign video on Instagram, writing, “Holidays with @Coach. 🎄 I find holiday on my coconuts’ faces (my mama’s too—she’s the biggest holiday person I know! 🥰). Thankful to share this season and #CoachHoliday with my favorite people.”
© 2020 Ryan McGinley
This isn’t Coach’s first collaboration with the Lopez clan. In August, J.Lo did a photoshoot with her mom and children for the brand’s fall output. “This day had me feeling all the feels. Thank you @coach for this beautiful story and thank you mom, Max and Emme for being who you are,” she captioned that video on Instagram.
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A few other celebrity family members starred in Coach’s festive campaign. Michael B. Jordan celebrated Kwanzaa alongside his parents Michael A. Jordan and Donna Jordan, brother Khalid Jordan and sister Jamila Jordan-Theus. Model Kiko Mizuhara posed with her sister, Yuka Mizuhara, while basketball player Jeremy Lin enlisted his friend Josh Fan. A few stars posed for solo shots, including Megan Thee Stallion, Camila Morrone, Quincy, Yuna, and Ramla Ali.
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