Reformation’s New Bag Is a TikTok-Approved The Row Margaux Alt

There’s arguably no bag right now that’s more in demand than The Row’s Margaux, a slightly structured top handle that comes in a variety of colors, materials, and sizes; is almost always sold out, and has recently been referred to as the next Birkin bag by a variety of publications, including Highsnobiety and Business of Fashion. It’s been around for years and beloved for all of them, but for most of its life, the Margaux has kept a fairly low profile, much like the designers responsible for it. That’s not really the case anymore, with the tote garnering an internet-wide fanbase, all of which would happily buy one of their own if it didn’t range in price from $4,000 to $7,000 and wasn’t getting harder to find by the day.

Because of this, it’s not entirely surprising that brands from all across fashion are coming up with their takes on the bag style, which is rectangular and able to fit all of your essentials and then some, even in the smallest size. One of those alts was just released by Reformation in the form of its Oversized Patrizia Bowling Bag that comes in two colorways, brown and black, and is made of smooth cow grain leather and pebbled leather, respectively. And according to Los Angeles–based stylist and content creator Sara Walker, who owns both The Row‘s Margaux bag and Reformation’s Patrizia Bowling Bag, Ref’s take is the way to go for anyone who’s been on the lookout for a more affordable way to get the Margaux look.

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