A future artificial intelligence product by Meta could have you chatting with celebrities. According to Bloomberg and The New York Times, the company is in talks with Awkwafina, Judi Dench and Keegan-Michael Key, among other celebrities from various Hollywood agencies for its AI projects. The company apparently intends to incorporate their voices into a conversational generative AI-slash-digital assistant called MetaAI, which is similar to Siri and Google Assistant.
Meta plans to record their voices and to secure the right to use them for as many situations as possible across Facebook, Messenger, Instagram, WhatsApp and even the Ray-Ban Meta glasses. Bloomberg says negotiations have started and stopped many times, because both sides can’t seem to agree with the terms for use. For now, they seemed to have settled on a time limit, meaning any voice the company records can only be used over a set period. However, the deals with the actors could be renewed or extended by the time their contract is up.
The actors’ representatives are still looking to negotiate for stricter limits, though SAG-AFTRA has reportedly reached an agreement with Meta on terms. SAG-AFTRA, if you’ll recall, fought for the establishment of provisions to protect actors from the threat of job loss due to AI when it went on strike last year. Under those terms, a company will have to pay actors and obtain their consent before it can use their AI-generated likeness. If Meta reaches a deal with the actors it’s talking to, it could pay them millions of dollars in fees.
Meta is looking to finalize deals before its Connect conference in September, The Times says, where it’s expected to launch a bunch of AI products. During the same event last year, the company also introduced a chatbot platform with 28 “characters” voiced by celebrities, including Snoop Dogg, Paris Hilton, Dwyane Wade and Kendall Jenner. The Information reports that Meta has just quietly scrapped that project, and the celebrity chatbots’ pages on Facebook and Instagram are no longer available.
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