Allied Artists is proud to announce that acclaimed European rapper, dancer, and producer Michel Assale has officially joined the company as a producer, bringing his four decades of experience to the U.S. music industry. Assale will focus on developing recording artists for international distribution, further cementing Allied Artists’ reputation as a global leader in music innovation.
Born in Syria and raised in Lebanon before emigrating to Sweden, Assale first made his mark as half of the celebrated duo W & M (Walter & Michel). With charting singles, national radio appearances, and international tours, the group quickly became a household name in Sweden’s music scene. Their collaborations with legendary producer Denniz Pop—the creative force behind Ace of Base and Dr. Alban—solidified Assale’s reputation as one of Europe’s most dynamic performers and creators.
Over the course of his career, Assale has evolved from electrifying audiences as a performer to shaping the sound of tomorrow as a producer. His ability to blend cultural influences with contemporary urban music has made him a sought-after mentor and collaborator across Europe.
“Michel Assale’s record speaks for itself,” said Kim Richards of Allied Artists, who on to note that “he has the rare combination of international perspective and creative vision that can transform artists into global stars. We are thrilled to welcome him to the team.”
Assale expressed his excitement about this next chapter, saying “music is about connection. With Allied Artists, I look forward to creating projects that bring people together and help artists reach audiences all over the world.”
This new partnership underscores Allied Artists’ mission to discover and develop world-class talent, producing music that transcends borders and generations.
About Allied Artists
For nearly a century, Allied Artists has been a driving force in music, film, and entertainment. With a focus on discovering, developing, and distributing groundbreaking talent, the company continues to expand its global influence by connecting artists and audiences across cultures.