Amazon's Fire TV Stick 4K Max hits a record low price ahead of October Prime Day

October Prime Day will be here in a few days, but you can already save on some tech, including a few of Amazon’s own devices. Its most powerful streaming stick, the Fire TV Stick 4K Max, has dropped to a record low of $35. That represents a 42-percent discount, and it’s a return to the same sale price we saw during July Prime Day. Notably, it’s just one of many Fire TV devices that have been discounted ahead of the sale event.

But the Fire TV Stick 4K Max is a great streaming device as well, with support for Dolby Vision and HDR10+. As the name suggests, it can stream content in 4K Ultra HD. The stick also supports Dolby Atmos audio, for added immersion.

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This streaming stick includes the company’s proprietary Fire TV Ambient Experience, which allows users to display art and photos on the screen. This mimics the functionality of something like Samsung’s The Frame TV. The Fire TV Stick 4K Max also boasts 16GB of storage, for downloads, apps and games.

Speaking of games, this thing doubles as a highly functional cloud gaming box. It can stream Xbox games via Game Pass Ultimate and integrates with Amazon Luna. We singled out this device as a great option for retro gamers, as it can easily run many emulation apps. Finally, it ships with an upgraded remote that offers Alexa integration.

While the Fire TV Stick 4K Max is arguably Amazon’s best streaming dongle for most people that’s on sale right now, the rest of the Fire TV device lineup is on sale, too.

Fire TV Stick Lite streamer for $18 ($12 off): This is already the most affordable Fire TV streaming stick, but it’s a steal at this sale price. It supports 1080p content and comes with a “lite” version of the Alexa Voice Remote.
Fire TV Stick streamer for $20 ($20 off): This dongle ups the ante on the TV Stick Lite by adding support for Dolby Atmos audio, plus it comes with the regular version of the Alexa Voice Remote. It also supports Wi-Fi 5 and comes with 8GB of internal storage.
Fire TV Stick 4K streamer for $25 ($25 off): This mode is the cheapest Fire TV Stick you can get to stream 4K content, plus it has support for Wi-Fi 6 and Dolby Vision and Atmos. With its live picture-in-picture feature, you can view security camera feeds right on your TV while you’re watching your favorite show or movie.
Fire TV Cube set-top box for $100 ($40 off): This model will provide the best performance of any Fire TV streaming device, and it supports 4K HDR content, Dolby Vision and Atmos and an enhanced version of the Alexa Voice Remote. Along with live picture-in-picture view and the Fire TV ambient experience, you can also hardware other devices to the Fire TV Cube including a cable box or a game console.