Hailey Bieber’s Viral JW PEI Bag Is on Sale for the Lowest Price We’ve Ever Seen

Grab your wallets and head to Amazon, because amongst the massive discounts on skincare and hair tools (including the Dyson flat iron, no biggie), fashion brand JW PEI has marked down the prices on so many purses–including the viral Gabbi Bag, which has been spotted on the arms of A-listers like Hailey Bieber, EmRata, and Gigi Hadid, to name a few.

JW PEI Gabbi Ruched Hobo Handbag

Now 20% Off

This ruched design is reminiscent of so many luxury styles, minus the massive price point. Normally, you can buy this purse for $80, but thanks to Amazon’s Prime Big Deal Days saving event, you can score this baby for 20 percent off, bringing the price to just under $64. This is actually the most affordable this bag has ever been–and we don’t know how long the deal will last.

Prime Big Deal Days officially end on October 11th at midnight, so you have just a few hours left to get this bag for this never-before-seen discount. This purse comes in 35 different colors, including fall-ready red, sparkly diamanté styles, and all the neutrals you could want. And that’s not all. If you prefer a different look, JW Pei is also offering similar discounts on at least ten other shapes, also for a limited time.

The Gabbi bag, along with its celebrity stamp of approval, has plenty of space for all your essentials. It can fit a phone, wallet, keys, and lipstick comfortably, making it a great choice for running errands or heading out to dinner. There’s no telling if there will ever be another chance to buy this bag at this price again, so shop now, and overthink later.

JW PEI Joy Shoulder Bag

Now 20% Off

JW PEI Tessa Crushed Shoulder Bag

Now 20% Off

JW PEI Carly Saddle Bag

Now 20% Off

JW PEI Abacus Top Handle Bag

Now 20% Off

JW PEI Ruby Shoulder Bag

Now 20% Off

JW PEI Eva Shoulder Handbag

Now 20% Off

Fashion & Luxury Commerce Editor

Tatjana Freund is Hearst’s Fashion & Luxury Commerce Editor, covering beauty, fashion and more across multiple brands. Previously, she worked at ELLE.com and Marie Claire. She’s a fan of whiskey neat, podcasts that give her nightmares, and one time Zoë Kravitz laughed at a joke she made.