One of the pioneers in the podcast space is John Lee Dumas, the founder and host of Entrepreneurs On Fire (EOFire). With over 100 million listens to his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures in annual revenue 8-years in a row.
Speaking with Rhonda of The Rhonda Swan Show, John Lee spoke about a wide range of things including the viability of podcasting in the midst of ever evolving digital landscape. In particular he outlined how using a niche as your standout for a podcast can put you ahead of similar competition.
“When people choose a podcast, they are looking for who gives the best advice and is the number one solution to their problem. To win, you have to “niche your face off.” If you’re not willing to get micro-specific about being the absolute number one best solution to a real problem, you’re not going to win in the game. “A great example I’d give is, don’t come at me and say you want to start a podcast on yoga, you’ll be one of the 500 best. You want to start a podcast about being a vegan? You’ll be the 600 best. But what if you said I want to start a podcast called ‘the yogi vegan’, now all of a sudden you’ve taken two semi-niches and you’ve combined them into a micro combo niche.” – John Lee
The Rhonda Swan Show is ‘The Room’ for impactful, inspiring and educational conversations and interviews from those who have dared to follow their dreams, straight into the ears, minds and hearts of those with big ambition. That’s YOU!
Best Selling Author, International Speaker and World-Renowned Online Brand Strategist, Rhonda Swan is the Founder of the Unstoppable Branding Agency and is dedicated to helping people turn their passions and dreams into a tangible and sexy reality.
Once we were wild, this is the time to re-wild ourselves. To return to our fierceness and truest form and expression as women, come be wild with us.
Watch John Lee Dumas on The Rhonda Swan Show here:
This Episode is jam packed with pure light along the leadership path.
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Article by DEZii